Pura Vida

Oceanside Costa Rica

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Pura Vida in English means, “Pure Life”. But these two words have much more meaning throughout the Costa Rican culture. Pura Vita can also be interpreted as “take it easy”, “enjoy life”, “all good”, “purity in life”, “hello”, “goodbye”, “this is life!” and many more. Where did such an odd saying come from and why does it describe the Costa Rica experience perfectly?
Arenal Volcano

Where Does the Phrase Pura Vida Come From?

Pura Vida was first recognized in dictionaries starting in the 1990s, probably coinciding with tourism. Costa Rica’s tourist boom began in 1987 and by 1995, tourism was the largest foreign exchange earning segment of the economy. People found amazing adventures, lush jungles, and warm blue seas, but they probably didn’t find that phrase.

Pura Vida is a Mexican film dating back to 1956 about protagonist Melquiades Ledezma. Milqueiades was kicked out of his hometown because he was considered a source of bad luck.  Bad luck followed him with accusations of robbery and arson until he found a winning lottery ticket. In every situation, good or bad, Melquiades expressed optimism with his catchphrase – Pura Vida. Costa Rica’s winning lottery ticket, the tourism boom, might have well brought in another import – the Mexican phrase Pura Vida.

Baldi Hot Springs

What is Pura Vida?

Pura Vida in Costa Rica is more than just luck. The country made a commitment to the good life that is paying dividends in spades. Over the last 25 years, Costa Rica tripled its gross domestic product while also doubling the amount of forest cover. They are dedicated to renewable energy with a quarter of the nation’s energy being generated by renewable sources. They estimate that they will be completely carbon neutral by 2025. The only greener place in the world is Switzerland.
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They are not only green but “friendly” too. They banned recreational hunting in 2012 and are creating massive wildlife protection zones including a marine area larger than Yellowstone Park. Additionally, the people are happy. Costa Rica continues to place at the top of world lists for life expectancy and happiness index measured in a variety of ways. No matter how you slice it, Costa Rica is living la Pura Vida.
Rio Celeste

What Does Pura Vida Mean to us?

New Mexico is the land of enchantment. Thailand is the land of smiles. For us, Costa Rica is the land of adventure. There is nothing more real than when you come face to face with fear and get outside of your comfort zone.

In Costa Rica, we crawled through caves, jumped off waterfalls, ziplined off a volcano, ran whitewater, rappelled down canyons, and explored amazing blue waterfalls. After each adventure, we turned to our friends and shouted Pura Vida as our ubiquitous trip motto. The world comes alive when the adrenaline starts pumping. Coming back to an eco-resort or soaking in a hot spring afterward is simply icing on the cake.

Fritz Perls coined the term Gestalt Therapy as well as one of our favorite phrases – Lose your mind and come to your senses. Nowhere is this truer for us than in the middle of an adventure.  Gestalt psychology addresses the ability to acquire and maintain meaningful perceptions in a chaotic world, like bobbing down a rushing river. Chaos, in a truly physical sense of non-laminar flow, surrounds you but so does Pura Vida. Your world is reduced to the simplicity of following your guide’s instructions to the best of your ability.

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Sarapiqui River Whitewater Rafting

The Parts of Pura Vida

Each element of your Pura Vida adventure creates an experience that implants in your mind and dances in your imagination. Like sewing seeds for harvest, you plant the fields of your imagination with the most delightful fruit. Sometimes they sprout right away, other times they lay dormant for years until you see your pictures from some of the best selfie spots on the planet.

Once you visit Costa Rica, the spirit of Pura Vida will forever be in your soul in the memories of the moments. They’ll lift you up when you’re feeling down, and help you find your personal destiny. Every piece and plan, seed and secret will be waiting for you and changing you in ways too subtle to notice and waves too big to ignore.




The sum of Pura Vida

Gestalt psychology emphasizes that the whole is greater than the sum of the parts. We found that to be true stringing a series of Costa Rica adventures together. The experience went way beyond the individual pieces. The same is true for Pura Vida in Costa Rica. It is just adventures and tranquility or ecology and economy. It’s the sum of all the parts coming together in a special kind of magic. It’s the optimism that anything is possible, and the reality that it just might be true.

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Pura Vida
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Co-Founders and Content Creators at | Website
Hi! We are Jenn and Ed Coleman aka Coleman Concierge. In a nutshell, we are a Huntsville-based Gen X couple sharing our stories of amazing adventures through activity-driven transformational and experiential travel.



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Meet Ed & Jenn

Hi! We are Jenn and Ed Coleman, and together we are Coleman Concierge. It is our goal to inspire you to get out, expand your world, and to seek adventure, even in your own backyard.

We deeply believe in the transformational power of travel. Our tagline is amazing adventures for ordinary people because we believe that you don’t have to be super rich, super fit or super anything to have an amazing adventure. Expanding your comfort zone and trying new things will pay huge dividends in both health and happiness.

We advocate for sustainable and ethical travel and truly believe in the power of travel to transform both ourselves as well as the world around us.


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