Ethical Wildlife Encounters

There's a reason the World Wildlife Fund chose a panda for its symbol. All ecology is essential and connected, but seeing something cute and cuddly takes the cake. We love indigenous lichen as much as the next person, but we're coming to see reindeer. The catch is, we want to do it ethically.

We showcase not only incredible animal encounters but ethical ones too. Are the animals well cared for and happy? Does the company promote education and conservation? Is the business model sustainable, and does it protect the long-term health of the species? We ask the tough questions so you can enjoy the experience.